Public Opinion
Perspective, commentary and analysis on where advertising in the region is heading.
STORYTELLING – NEW BRANDING MASTER STROKE
Storytelling - New Branding Master STROKE Maya Chen, PhD – Senior Insights Editor In a landscape where economic uncertainty meets …
The Psychology of Color in Branding Gen Z Update
Maya Chen, PhD – Senior Insights Editor For Gen Z, color is more than a visual cue—it’s a shorthand for identity, trust, and emoti…
The 2026 GCC Creative Playbook
By Maya Chen – Senior Insights Editor Advertising in the GCC no longer follows last year’s playbook. By January 2026, a new wave o…
8 SHIFTS SHAPING THE FUTURE OF ADVERTISING
By Samira Khan – Editor‑at‑Large If you think 2025 was a year of change, buckle up. The advertising landscape is accelerating towa…
5 TRENDS TO WATCH IN 2026
By Sarath Saseendran As we step into 2026, the branding and advertising landscape is evolving faster than ever. New technologies, …
Insights That Will Influence marketing in 2025
TRENDS WE’VE SEEN: 9 Insights That Will Influence marketing in 2025 By Maya Chen, PhD – Senior Insights Editor If you’re a markete…