Everything published recently across RAW Arabia, RAW Digest, and RAW Talks — newest first.
Almost every major cultural event the UAE had scheduled for spring 2026 was postponed because of the war. Now the rescheduled date…
RAW Arabia News Room · Sep 4, 2026
How the UAE Is Turning Creative Competitions Into Platforms for TalentFor an emerging artist, the hardest part is often not creati…
RAW Arabia News Room · Aug 24, 2026
Every agency head in the Gulf will tell you the same thing: finding junior talent is hard, retaining mid-level talent is harder, a…
Sarath · Aug 24, 2026
The rise of the AI-enabled amateurThis shift isn't just anecdotal anymore. There is now measurable evidence that people outside tr…
Fuse opened a Dubai office in May and hired a Senior Director of Sports Partnerships. That is roughly what senior agency hiring in…
Retail media in MENA grew 40.5% in 2025, IAB MENA says. It is the first year anyone measured it, so there is no prior base to grow…
Eighty per cent of marketers think they write a good brief. Ten per cent of their agencies agree. That gap is the most useful thin…
Google has abandoned its plan to kill the third-party cookie in Chrome. For marketers in the Gulf, it changes far less than it sou…
RAW Arabia News Room · Aug 22, 2026
A practitioner-to-practitioner conversation about the real day-to-day of a strategy role early in a marketing career, aimed at wor…
Sarath · Aug 21, 2026
Running a campaign across multiple markets in the MENA region sounds straightforward in a pitch deck. On the ground, it involves n…
A brief should be a tool for creative liberation. In practice, it is often a document that arrives too late, says too little, and …
Account management at most agencies has drifted into a coordination function. Emails forwarded, timelines tracked, client feedback…
In this episode, a panel of senior marketers discusses why retail media networks are becoming a bigger line item in regional media…
Retail media has become one of the fastest-growing ad categories globally, and the Gulf is no exception. With e-commerce platforms…
The numbers are striking: creator-led content in the Gulf drives engagement rates that traditional brand content rarely achieves. …
Third-party cookies are gone. What does that actually mean for media buyers in the MENA region — and what are the most practical a…
In this episode of RAW Digest, we sit down with two CMOs who have navigated significant brand transformations in the Gulf market. …
Storytelling - New Branding Master STROKE Maya Chen, PhD – Senior Insights Editor In a landscape where economic uncertainty meets …
Sarath · Aug 11, 2026
Maya Chen, PhD – Senior Insights Editor For Gen Z, color is more than a visual cue—it’s a shorthand for identity, trust, and emoti…
Sarath · Aug 8, 2026
By Samira Khan – Editor‑at‑Large In 2026, the creative department is no longer a place where ideas are born—it’s where they are ac…
Sarath · Aug 5, 2026
By Maya Chen – Senior Insights Editor Advertising in the GCC no longer follows last year’s playbook. By January 2026, a new wave o…
Sarath · Aug 2, 2026
By Samira Khan – Editor‑at‑Large If you think 2025 was a year of change, buckle up. The advertising landscape is accelerating towa…
Sarath · Jul 30, 2026
By Sarath Saseendran As we step into 2026, the branding and advertising landscape is evolving faster than ever. New technologies, …
Sarath · Jul 27, 2026
By Alex Rivera – Innovation Correspondent 2026 isn’t just another year—it’s the moment when the AI‑human balancing act becomes a c…
Sarath · Jul 24, 2026
TRENDS WE’VE SEEN: 9 Insights That Will Influence marketing in 2025 By Maya Chen, PhD – Senior Insights Editor If you’re a markete…
Sarath · Jul 21, 2026