Episode 3
Data Clean Rooms and the Future of Audience Targeting
Third-party cookies are gone. What does that actually mean for media buyers in the MENA region — and what are the most practical alternatives?
This episode of RAW Digest brings together a data strategy lead from a regional retailer and a head of programmatic from a media agency to cut through the jargon around data clean rooms, first-party data, and contextual targeting.
We look at which solutions are genuinely viable at the scale most regional advertisers operate at, and which ones are being oversold by vendors. We also address the talent gap: finding people who understand both the commercial brief and the technical infrastructure is harder than most organisations expect.
We keep talking about the death of the cookie like it is a technology problem. It is not. It is a trust problem — and clean rooms only work when both sides actually have something worth sharing.
Featured Guest
Layla Haddad
Layla Haddad leads data strategy at one of the region's largest retail groups, where she oversees first-party data partnerships and clean room integrations across the GCC. Before moving client-side, she spent eight years in agency analytics roles in Dubai and Beirut, and she writes regularly about privacy-first marketing in the MENA market.
Your Host
RAW Arabia Editorial
RAW Digest brings C-level leaders, strategists, and media owners together for wide-lens conversations about the shifts, technology, and cultural forces shaping advertising and marketing across the Arab world. New episodes every other Thursday.
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