Episode 1
The shift toward retail media in the Gulf
In this episode, a panel of senior marketers discusses why retail media networks are becoming a bigger line item in regional media plans.
Topics include measurement standardization, first-party data partnerships, and where budget is moving from this year.
Sample placeholder episode description for pipeline testing.
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RAW Arabia Editorial
RAW Digest brings C-level leaders, strategists, and media owners together for wide-lens conversations about the shifts, technology, and cultural forces shaping advertising and marketing across the Arab world. New episodes every other Thursday.
Suggested reads
How UAE Is Building Platforms For Discovery
The Talent Gap In GCC Media: Why Mid-Level Professionals Keep Leaving
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