Episode 2
Account Management Redefined: Beyond Project Coordination
Account management at most agencies has drifted into a coordination function. Emails forwarded, timelines tracked, client feedback relayed. But the discipline at its best is something far more valuable — a strategic buffer between client ambition and creative reality.
In this episode of RAW Talks, two experienced account leads — one on the agency side, one recently moved client-side — discuss what good account management actually looks like, how to reclaim strategic influence within a team, and what the role can and should contribute beyond keeping projects on track.
We get into the practical stuff: how to handle a brief that's missing the strategy, how to push back on a timeline without losing the relationship, and how to position yourself as a thinking partner rather than a delivery mechanism.
Your Host
RAW Arabia Editorial
RAW Talks is the practitioner-to-practitioner show from RAW Arabia — focused conversations on craft, process, and the real work of marketing and advertising. For people who make the work, by people who make the work.
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