Episode 4
Making Work in a Matrix: Multi-Market Campaign Reality
Running a campaign across multiple markets in the MENA region sounds straightforward in a pitch deck. On the ground, it involves navigating different regulatory environments, media landscapes, cultural sensitivities, and internal approval processes — often simultaneously.
In this episode of RAW Talks, we speak with practitioners who have delivered multi-market campaigns out of hubs in Dubai and Riyadh. The conversation is operational and honest: what breaks first when you try to run a campaign across six markets from a single team, and what do you need to fix before it happens again.
We cover localisation versus adaptation, the real cost of centralised production, and how to build a relationship with local teams that makes the work better rather than just compliant.
Your Host
RAW Arabia Editorial
RAW Talks is the practitioner-to-practitioner show from RAW Arabia — focused conversations on craft, process, and the real work of marketing and advertising. For people who make the work, by people who make the work.
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